Digital Communication Quiz

Digital Communication

Simply put, digital communication refers to an organization's efforts to communicate online. Most businesses today use a variety of online channels to communicate with existing and prospective customers, employees, and other stakeholders, ranging from their website to mobile chat to blogs. They want digital marketing experts that understand how to take advantage of the confluence of technology and messaging to their benefit. Professionals in digital communications are in charge of everything from producing online brand assets to growing an engaged social media audience.

Dr. Edward Powers, professor in Northeastern's Master of Science in Corporate and Organizational Communication and Bachelor of Science in Digital Communication and Media programmes, explains, "Today, the options for getting a message out are much broader and faster than they were just a few decades ago."